How to improve Sales Engagement

Whether you are working from your office surrounded by your sales team or working from home, sales metrics don’t change. As a sales manager or a sales rep, you are still tasked with delivering revenue and meeting or exceeding your sales quota by connecting with potential customers in order to set up meetings and drive revenue.

Most successful sales leaders think through every step of the sales engagement process and make each touchpoint they have with either a prospect or a customer as personalized as possible.

It is important to have a structured plan of action to ensure that you know how to keep the conversation going with those in your sales pipeline. Thinking through the common questions, objections, or pain points of your ideal customer can be helpful in determining how to engage with them, what content to send to them, and what the best approach may be for moving them through the sales cycle.

So, how can you improve sales engagement….

#1 Know your ICP

#2 Look at your customers

#3 Understand pain points

#4 Create the right cadence

#5 Personalisation is key

#6 Share success stories

#7 Use the right tools

Once you have the right sales engagement tools and have done your research to create personalized sales outreach messages (be that a cold call, cold email, text, or social message) you’ll have everything you need to boost your sales engagement.

PipeLaunch enables you to have a successful sales engagement campaign within Salesforce by automatically enriching Salesforce with the Ideal Customer Profile (ICP) and suggesting additional matching profiles from LinkedIn including verified email addresses, giving your sales team a competitive advantage by removing 9 hours per week spent on research, resulting in faster prospecting and pipeline generation.

--

--

PipeLaunch accelerates prospecting and enables sales teams to spend all their time doing what they do best, SELLING.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
PipeLaunch

PipeLaunch accelerates prospecting and enables sales teams to spend all their time doing what they do best, SELLING.